Last year brought a lot of change to the world as we know it. All of us had to adapt to a completely new way of living. And to be honest, Covid-19 seems like it is here to stay. So it comes as no surprise that the coffee industry and coffee lovers across the globe have sourced different avenues to enjoy their much needed caffeine fix.
Here are the mega coffee trends to look out for in 2021.
Value
Let's face it, 2020 shook all of us to our cores and we had to come up with creative ideas to make ends meet. Many consumers are looking for value buying offers and there is no exception with coffee. We are definitely seeing a trend in value buying offers with more and more brands embracing value-for-money deals. If you are on the lookout for bundle deals, you can check these offers here.
Sustainability
We are seeing that sustainability is playing a significant part in the coffee market as the world learns to live with the pandemic. There is a massive movement among consumers on a global scale where they have become more conscious about what they consume. People want to know where the coffee comes from and how ethically, environmentally and socially conscious the parties involved are. Gimoka Coffee for example has introduced a 100% bio based and compostable coffee capsule and lid to the market, and Terbodore uses compostable capsules as well, check it out here.
In-speriences
The term "lockdown" has become embedded in the minds of most of mankind. With the pandemic forcing everyone to stay indoors, there is a massive trend called "in-speriences" making it's debut. Even with less strict regulations, consumers are still hesitant to go out to their local coffee shop to get their much needed caffeine fix.
Some bigger brands overseas have started this trend and we are seeing the trend filtering through to our local market, providing everything the consumer needs to recreate that café experience in the comfort of their own home. If you feel like a Himalayan Salted Caramel Latte now, we got you covered with this bundle here.
Source used: Drinks Insight Network
